Creative Punk was thrilled to collaborate with Goodgreef, one of the UK’s most renowned Trance and Hard House brands, on a series of album covers. As a cornerstone of the electronic music scene, Goodgreef wanted designs that honoured its legacy while feeling fresh and relevant to today’s audiences.
The Brief:
The directive was simple but impactful: take inspiration from the bold, energetic designs of Goodgreef’s late-90s / 2000s era and reimagine them with a modern, on-trend edge. The goal was to strike a balance between nostalgia and innovation, creating visuals that resonate with both longtime fans and new listeners.
Our Approach:
We began by exploring Goodgreef’s archives, focusing on the distinctive visual energy that defined its early years. Using these influences as a foundation, we introduced updated elements that reflect contemporary design trends while staying true to the brand’s dynamic spirit.
The Result:
The final album covers capture the essence of Goodgreef’s vibrant history, blending retro inspiration with a clean, modern feel. Each design pays tribute to the energy and excitement of the late 90s / 2000s while delivering a fresh perspective that aligns with the evolving Trance and Hard House music scene.
This collaboration celebrates the enduring legacy of Goodgreef and its ability to stay relevant and exciting in an ever-changing industry.
Goodgreef
November 8, 2024